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Since its inception in the 1950s, Helvetica has become the most ubiquitous widely used typeface in the world today. Helvetica was designed in Switzerland by Max Miedinger with Eduard Hoffman. The Swiss have always been a leading nation in the graphic design field and the country has been a breeding ground for some of the most influential design ideas and movements.
Helvetica was designed to be a neutral typeface that was able to convey a message to the reader in a neutral tone without dominating and becoming the actual message in and of itself. For example anything set in Dearjoe is clearly begging to be read in an informal, personal voice, whereas anything set in Trajan is imbued with a sense of classical elegance. Read more 
 
Muffin Break provides customers with an irresistible combination of baked products and a distinctive blend of espresso coffee. In addition to this you can have a Muffin Break experience in various locations throughout the world.
Arena Design has been working with Muffin Break since May 2010. This is an exciting time for the company as they expand their UK franchise opportunities.
Our first brief was to develop instore materials for a summer frappé promotion. Read more
 Last month saw Arena Design exhibiting at The Business Show Bristol, the south west's largest business show, which was held
at Leigh Park, Bristol. With over
100 exhibitors, almost 1000
visitors and a selection of seminars, it was a great day for networking and learning.
The underlying theme for this year's show was trading during the current difficult economnc conditions as well as how the planned government public spending review will affect businesses in the south west.
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